Phaidon: On Branding, Crossover and Finding a New Audience

 

This year we are very happy to have Phaidon sponsoring Photobook Bristol 2016. As publishers of the Photobook Histories by Martin Parr and Gerry Badger, Phaidon are the publishing catylyst in the surge in creative photobook publishing. Volume I was published in 2004 and though it was not the first history of photobooks (Fotografia Publica and The Book of 101 Seminal Photobooks came earlier), it was the publication that really brought the photobook to a much, much wider audience.

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Phaidon has also published great photobooks in their own right in books like Li Zhensheng’s Red Color News Soldier (see images above), it has reissued classics like Philip Jones Griffiths’ Vietnam Inc. and it continues to push the photobook into new audiences as part of its immensely classy catalogue on the arts, design and beyond.
In some ways then, Phaidon takes the photobook and brings it to new audiences. Two of its latest titles, Real Food by our very own Martin Parr, and Failed it! by Erik Kessels exemplify this ability to go beyond the photobook ghetto.

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